Artwork and video production for JG Speedfit's 2016 'Ain't No Pipe Dream' campaign. Giving customers the chance to win a £15,000 Holiday of a Lifetime by purchasing coils of Layflat Pipe.
My idea was based on the theme of escapism with a surreal element, by showing dream holiday destinations and placing the word Layflat within them.
I created a teaser video which was shown on the Speedfit Dreams website, through mailers and at trade shows throughout the UK. The print ads consisted of full-pages, half-pages and half double page spreads, along with front cover artwork for various Building and Plumbing & Heating magazines. The first ads were teasers, followed by the dream destination artworks.
To encourage customers to interact via social media, I designed a life-size 'Picchu Parrot' Point of Sale, that customers could pose with to win fortnightly prizes. Additional items I designed included bunting and shelf wobblers for stockists.
The campaign was very successful with over 10,000 entries.